September 2024
A mock audience persona that represents a customer of a Blue Apron, who I am hypothetically representing.
PRL214
Writing for Public Relations: Media and Message
A mock fact sheet of Papier, another company I am hypothetically representing.
A hypothetical news release for Papier.
October 2024
Research I conducted on Papier’s diversity, equity, inclusion, and accessibility initiatives.
A mock social media posts that illustrates newsjacking for Papier.
November 2024
A mock Enewsletter created on Brevo.
December 2024
A feature story written on a Syracuse campus organization.
Applying characteristics of the PESO model to Papier’s company.
A mock media pitch to a reporter who would potentially cover Papier news.
A mock message from Papier’s CEO announcing a partnership with a call to action.
A hypothetical media briefing script and planning done on a local business’s crisis.
Coverage of a Syracuse Student’s screenplay.
In Fall 2024, I enrolled in a PR writing course where I served as a
hypothetical public relations professional for Blue Apron, Papier, and Salt City Coffee. These materials were
developed for educational purposes. The following information is not intended to be factual
but is part of a class writing assignment in Fall 2024 at the S.I. Newhouse
School of Public Communications, Syracuse University. All information is intended to be
sourced appropriately.